For many of us, getting in front of the camera can be a daunting experience.
It’s not every day that you have your own personal paparazzo directing your movement and capturing your best side.
When it comes to personal branding, most people might be tempted to hide in the background and keep their business faceless.
However, when it comes to your business, having a personal branding photoshoot can do wonders for your online presence and how your audience sees you.
Here, I’ve listed the 4 most common reasons business owners don’t want to have their own personal branding photoshoot and why they should be ignored!
- I’m not the face of my business, therefore my audience doesn’t need to see me.
It doesn’t matter if you are your business or you have a bunch of staff, it makes a big difference to your audience if they can connect with a face when they are looking up your business online.
Connecting with your audience builds trust, and a trusting audience is more likely to enquire about your products and services, and ultimately create sales.
Take a look at JDA Architects in Brighton. The director Harriet didn’t need to promote herself personally, but she recognised the importance of conveying the face behind the business across media and online.
In an age where every market is saturated with different brands, if you’re showing your audience that there is a real person behind the business who they can communicate with, and be supported by, they will want to engage with YOU!
- I don’t want to look like I’m egotistical or narcissistic.
There is nothing narcissistic about doing a photoshoot for yourself and your business!
If you’re worried about this, congratulations! You are already self-aware and will definitely not turn into an egotistical maniac if you have your own branding photoshoot.
You should be proud to represent your business and believe me, the only thing people will be thinking when they see your shining face is “wow, they have their own business. What an amazing achievement”.
- I work for someone else, so I don’t need my own professional images.
A personal branding photoshoot isn’t necessarily just for business owners and entrepreneurs.
Professional headshots and the like still have a place for those employed and working for a business.
Your headshot is like a personal introduction for anyone who views it. Whether it sits on your email signature, business card or your LinkedIn profile, a professional headshot can say a lot about you.
And speaking of LinkedIn profiles, having a professional headshot will make you more attractive to recruiters and help you land a better job.
- I’m camera shy
Don’t let negative self-talk or shyness get in the way of doing something good for your business.
A good branding photographer will take the time to go through what happens in a personal branding shoot and make sure you feel comfortable and prepared.
Once the shoot is in session, play music to help you relax or talk to your photographer to distract yourself. The best photos are captured when you’re relaxed and feeling at ease.
Remember to be confident! Confidence comes through action and the more you put yourself out there, even if it’s through a branding session with just you and a photographer, you’re working towards growing your confidence which will inevitably help your business.
A personal branding photoshoot is the perfect way to present yourself to your audience so don’t let anything stop you from investing in your business!
Looking for a personal branding photographer? Get in touch to organise your very own personal branding shoot.