With the ever-growing influx of new businesses, it is more important than ever for brands to be memorable and stand out among the crowd.
Whether you are a sole trader, a start-up entrepreneur or a thought leader in your business field, personal branding is one of the best ways to promote yourself.
Along with a colour palette, font style and tone of voice, your imagery is a vital piece of your personal brand, which can be brought to life by a personal branding photographer.
What does a personal branding photographer do?
A personal branding photographer takes pictures that show off your unique personality and style to amplify your personal brand, attract clients and grow your business.
They can create images that bring your brand to life or help you begin your business branding journey.
Why imagery is important for your brand
A photography session with a personal branding photographer is one of the best investments for your business. Here’s why:
Personal branding makes a good first impression…
And we all know how important that first impression is!
It only takes someone 0.05 seconds to decide if they will stay on your website or not.
This means you have an extremely short amount of time to build a connection and catch their interest.
By choosing to invest in a personal branding photoshoot, you can be sure that the first impression you are giving your audience is a professional and attractive one.
It builds trust with your audience
After making that fantastic first impression, you need to build trust with your audience.
There is no better way to do this than by revealing the face, or faces, behind the business.
This allows customers to get to know you and your business and make them feel like they are interacting with you even before they first make contact.
Creates a sense of difference between you and your competitors
A personal branding photographer will help you define how you want to position yourself among your competitors and capture that difference.
After all, YOU are the reason your clients come to you, so why not show that off!
When your imagery is creative and expressive, you’ll make a big impact on your audience and are more likely to be remembered over your competition.
It can increase your profits
When you combine all these benefits, what you get is an audience who are more likely to buy your products or hire your services.
The effect of amazing personal branding imagery on conversion rates is actually quite high.
Marketers are finding that images of people are working best in Facebook ads.
The takeaway? It pays to present a person when it comes to marketing your business!
With the help of a personal branding photographer, you can transform your business’s image, build relationships with your clients and in the end, increase your profits.
Are you looking for a personal branding photographer in Melbourne?
Get in touch if you’d like to know more about my personal branding photography sessions.